Insights
Practical guides for CEOs and marketing leaders, from go-to-market and demand generation to digital transformation in healthcare and pharma.
What makes medical education change clinical practice in the Gulf, from regional congresses and specialist forums to GP education and local guidelines. Lessons from my immunology years at Janssen, working with rheumatologists across the GCC.
What healthtech founders need before a US launch: a clear intended use, the right regulatory path, evidence, quality and security, and a go-to-market plan clinicians and patients trust. Lessons from leading launches for Polyfins Technologies and Eczemaless AI.
What successful pharma launches have in common, from biologics at Johnson & Johnson to a new obesity product for LIPTIS Pharmaceuticals USA: evidence first, HCP education, and a launch that keeps going after day one.
The partners you choose decide whether digital transformation creates growth or expensive shelfware. Seven questions to ask, red flags to avoid, and how to make local and global partners work together.
What digital transformation really changes for pharma and healthcare marketers, from HCP engagement and evidence to compliance and measurement. The ideas behind my Bibliotheca Alexandrina lectures.
Most companies already hold the data they need to grow faster. A practical framework for turning market research and customer insights into decisions that grow revenue.
Where digital transformation creates value for pharma and life science manufacturers, from paperless operations and data integrity to supply and launch readiness, and how to start. Ideas from a Meet the Boss roundtable with Rockwell Automation.
AI and analytics only transform an enterprise when people can use them. How to build the data foundation, close the skills gap and measure progress, from my panels at the Middle East Enterprise AI & Analytics Summit in Riyadh.
How CMOs can use AI to personalize at scale, decide faster, act in real time and measure what marketing really delivers. The themes of my two panels at Seamless Saudi Arabia, with a 90-day plan.
Eight digital marketing trends and best practices for pharmaceutical leaders in the Middle East, from compliance-first campaigns to omnichannel HCP engagement.
How medical laboratories in Saudi Arabia can use digital transformation to compete on value instead of price, in B2C and B2B.
The top healthcare digital marketing trends shaping Saudi Arabia, and where CEOs should invest to win patients and grow.
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