Growth
Your growth has outpaced your marketing
Founders or sales leaders are still running marketing, and the company needs senior direction before it is ready for a full-time CMO.
For B2B, healthcare and pharma companies
Fractional CMO
Senior marketing leadership when you need a CMO’s judgment but not a full-time hire. I set the strategy, lead your team and agencies, and build the systems that turn marketing into a predictable pipeline, for a set number of days a month.
- Ex-Pfizer · J&J · AbbVieGlobal pharma marketing and launches
- Top 1% globallyExpert-Vetted on Upwork, 100% Job Success
- 200M+ budgetsIn marketing budgets managed
- 27+ countriesNorth America, Europe and the Middle East
What a fractional CMO owns
The whole marketing function, with one person accountable.
You get the strategy, the leadership and the accountability of a chief marketing officer. Your team and agencies keep doing the work, with clear priorities and someone senior owning the results.
- PLAN
Strategy and marketing plan
Positioning, ideal customers, budget and a 90-day plan tied to your revenue targets.
- TEAM
Team, agencies and hiring
Lead your marketers and agencies, define roles, and hire the right people when the time comes.
- ABM
Demand generation and ABM
Campaigns and account-based programs that bring in qualified pipeline, not just traffic.
- AI
Marketing operations and AI automation
CRM, lead scoring, nurture sequences and AI-assisted workflows that follow up in minutes.
- SAL
Sales and marketing alignment
Shared lead definitions, handoffs and feedback loops, so marketing-sourced leads turn into revenue.
- KPI
Reporting to the CEO and board
Dashboards and reviews that tie marketing activity to pipeline and revenue from the first month.
When it makes sense
Three moments when companies bring me in.
Launch
You are launching or entering a new market
A new product, a new segment or a new region, such as the United States, Saudi Arabia or the UAE, needs a go-to-market plan and someone to lead it.
Interim
You are between CMOs
Interim leadership keeps campaigns, budgets and the team on track while you hire, then hands over a working system.
Ways to work together
Leadership on the terms that fit your stage.
Ongoing
Fractional CMO leadership
A set number of days a month as your marketing leader: strategy, team, budget and reporting.
90 days
Growth program
A structured 90-day program that fixes the leaks in your funnel first, then builds a system that compounds.
Sprint
Focused project sprints
A launch plan, an ABM program, a CRM and automation build, or a go-to-market strategy for one market.
Advisory
Advisory
Regular sessions with your CEO and leadership team to pressure-test plans, budgets and hires.
What leaders say
CEOs on working with me.
Mohammad is a natural leader who is energetic, visionary, imaginative, driven to results, and able to work with a wide variety of talent and people. His business development skills are exceptional, and he has a premium capacity to connect with prospects and close agreements. He is smart, fun, engaged, empathetic, and courageous. We will hire him back in a heart beat when we have another similar engagement.
I had the pleasure of working with Mohammad on our marketing project, and I couldn’t be more satisfied with the results. From the very beginning, Mohammad demonstrated exceptional professionalism, expertise, and a deep understanding of our marketing needs.
Mohammad is a very entrepreneurial person. He is a person that sees challenges as a positive in getting things done in a sustainable manner. His energetic personality in combination with a healthy dose of ambition makes him a very attractive person to work with and to have at your side in difficult situations. Great vision and leadership skills.
Mohammad is a connector of connectors and seeks to create communities of learning and sharing best practice. I am inspired by his commitment to excellence and in growing a knowledge base in health care and biopharma for the benefit of patients in the Middle East.
How we start
From first answer to growth plan in four steps.
- 01
Take the free assessment
Twelve questions about your goals, channels, CRM and monthly lead flow.
- 02
Strategy call
We go through your answers together and pinpoint where growth is leaking.
- 03
Your 90-day growth plan
A prioritized roadmap that starts with quick wins and builds a system that compounds.
- 04
Build, automate, scale
My team and partners implement it with you, then we measure and optimize.
FAQ
Questions about fractional CMO work.
What is a fractional CMO?
A fractional CMO (Chief Marketing Officer) is a senior marketing leader who works with your company part-time, usually for a set number of days a month. You get CMO-level strategy, team leadership and accountability for results without the cost of a full-time executive.
When does a company need a fractional CMO?
When marketing needs senior leadership but a full-time CMO is not justified yet: a growing B2B company, a product launch, entry into a new market, or a gap between CMOs.
How is a fractional CMO different from a marketing agency?
An agency executes campaigns. A fractional CMO owns the strategy, the budget and the results, leads your team and your agencies, and reports to the CEO or board.
How do engagements work?
We agree the format after the strategy call. Options include a 90-day growth program, ongoing fractional CMO leadership, focused project sprints or advisory.
Which companies and markets do you work with?
B2B companies in SaaS, AI and technology, and pharma, biotech, medtech and diagnostics companies. I work remotely with clients in the United States, Canada, Europe and the Middle East, in English and Arabic. For healthcare companies, see healthcare and pharma marketing leadership.
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