Business development
LeaderJam · US B2B SaaS
Ran B2B business development for close to two years, opening around ten new prospect conversations a week and moving prospects into branded trials.
B2B go-to-market strategy
Go-to-Market Strategist
I help B2B companies launch products and enter new markets with a go-to-market plan your team can execute: the right customers, a message that lands, the channels that work and a pipeline you can measure.
- Two US startup launchesHelped launch AI and SaaS companies
- Launches at Johnson & JohnsonNew product launch marketing
- Top 1% globallyExpert-Vetted on Upwork, 100% Job Success
- 27+ countriesNorth America, Europe and the Middle East
What the plan covers
Everything a launch needs, in one plan.
A go-to-market strategy decides who you sell to, what you say, where you show up and how interest turns into revenue. Each piece is built to work with the others.
- ICP
Ideal customer profile and segments
Who buys, who influences the decision and which accounts to win first, based on your data and real customer conversations.
- MSG
Positioning and messaging
A clear value proposition and messaging that your sales team, website and campaigns all use.
- CH
Channel and campaign plan
The mix of account-based marketing, demand generation, partnerships, content and outbound that fits your market and budget.
- SAL
Sales and marketing alignment
Shared lead definitions, CRM scoring and handoffs, so marketing-sourced leads turn into pipeline.
- KPI
Metrics and pipeline reporting
Targets and dashboards that tie activity to pipeline and revenue from the first week.
- AI
Automation that scales
AI-assisted workflows and nurture sequences that follow up in minutes and keep leads warm for months.
Selected go-to-market work
Launches and growth engines I’ve built.
AI marketing
Metatron AI · New York
Designed AI-driven marketing covering segmentation, predictive modeling, automation and campaign optimization for ROI.
Outbound email
OLED Viva Bio · Biotech
Built an outbound email campaign with high delivery rates for a healthcare and biotech company.
What clients say
Founders and CEOs on working together.
Mohammad is a natural leader who is energetic, visionary, imaginative, driven to results, and able to work with a wide variety of talent and people. His business development skills are exceptional, and he has a premium capacity to connect with prospects and close agreements. He is smart, fun, engaged, empathetic, and courageous. We will hire him back in a heart beat when we have another similar engagement.
I had the pleasure of working with Mohammad on our marketing project, and I couldn’t be more satisfied with the results. From the very beginning, Mohammad demonstrated exceptional professionalism, expertise, and a deep understanding of our marketing needs.
Mohammad is amazing! Five stars!!! He is a business development professional and helped us build an excellent email campaign with high delivery rates. Highly recommend!
Mohammad is a very entrepreneurial person. He is a person that sees challenges as a positive in getting things done in a sustainable manner. His energetic personality in combination with a healthy dose of ambition makes him a very attractive person to work with and to have at your side in difficult situations. Great vision and leadership skills.
How we start
From first answer to growth plan in four steps.
- 01
Take the free assessment
Twelve questions about your goals, channels, CRM and monthly lead flow.
- 02
Strategy call
We go through your answers together and pinpoint where growth is leaking.
- 03
Your 90-day growth plan
A prioritized roadmap that starts with quick wins and builds a system that compounds.
- 04
Build, automate, scale
My team and partners implement it with you, then we measure and optimize.
FAQ
Questions about go-to-market strategy.
What does a go-to-market strategist do?
A go-to-market strategist defines who you sell to, what you say, which channels you use and how marketing and sales turn interest into pipeline. You get a plan your team can execute and measure.
Which companies do you help?
B2B companies launching a product or entering a new market, especially in SaaS, AI, healthcare and pharma. I helped launch two US startups in AI and SaaS.
Do you also execute the plan?
Yes. I lead execution with my team and partners across campaigns, account-based marketing, automation, CRM and analytics.
How long does a go-to-market strategy take?
We agree the scope on the strategy call. Most engagements start with a 90-day plan that sequences quick wins first and builds a system that compounds.
Can you help us enter the Middle East?
Yes. The same go-to-market approach applies to Saudi Arabia, the UAE and the GCC. For healthcare companies, see Middle East pharma market entry.
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