About
Dr. Mohammad Alsaadany
Marketing leader and consultant specializing in pharmaceutical, healthcare and B2B growth, AI-driven marketing and digital transformation, with experience at Pfizer, AbbVie and Johnson & Johnson.
Today I help companies in North America, Europe and the Middle East build growth systems that turn marketing into predictable revenue, as a fractional CMO, an advisor or a senior marketing leader.
- 15+ yearsPharma, healthcare, retail and B2B technology
- 27+ countriesBusinesses supported worldwide
- Top 1% globallyExpert-Vetted on Upwork, 100% Job Success
- English and ArabicStrategy, content and reporting in both
Career
From pharmacy to global marketing leadership.
A pharmacist by training, I built my marketing career inside global pharma, then took that discipline into digital transformation, market research and AI-driven growth for B2B companies.
- EDU
Faculty of Pharmacy, Cairo University
Trained as a pharmacist, the foundation for 15+ years in healthcare and pharmaceutical marketing.
- PFE
Pfizer and AbbVie
Early career in pharmaceutical roles at two of the world’s leading pharma companies.
- J&J
Johnson & Johnson (Janssen)
EMEA Emerging Markets Product Manager for biologics and immunology at Janssen, covering Africa, the Middle East and Eastern Europe. Created the first unified marketing campaign for Simponi, “Where others stop, Simponi prevails”, and led its launch, with new campaign materials, to marketing managers and directors across EMEA emerging markets. Also worked on new product launches and on medical education with rheumatologists across the GCC. Lessons from medical education in the GCC
- LIPTIS
LIPTIS Pharmaceuticals
Digital Transformation Head, International Markets: led digital marketing and transformation across the company’s international markets, and the launch of LIPTIS Pharmaceuticals USA’s latest obesity product, with scientific launch meetings for healthcare audiences. How I approach a launch
- BNX
BioNixus
Led the marketing, market research and business development teams at the BioNixus group (UK). Director at BioNixus.
- LAB
IDH Group and Alborg Diagnostics
Diagnostics and laboratory services with two of the region’s largest laboratory networks: MEA Business Development Lead at IDH Group, covering the Middle East and Africa, and Marketing Director for the GCC at Alborg Diagnostics. Digital transformation for medical labs
- HEALTH
Polyfins Technologies and Eczemaless AI
Digital health and HealthTech: led the launch and FDA readiness for Polyfins Technologies, a healthtech startup in San Francisco, and for Eczemaless AI, a skin and dermatology digital health app. Launching a digital health app in the US
- B2B
Retail and B2B technology
Led marketing for a 350-branch retail chain and B2B technology companies, and helped launch two US startups in AI and SaaS, including B2B business development for LeaderJam and AI-driven marketing for Metatron AI.
- NOW
Fractional CMO and growth consultant
Growth systems for B2B, healthcare and pharma companies: go-to-market strategy, ABM, demand generation and AI-powered automation. Industry expert on GLG, AlphaSights, Guidepoint and Dialectica, with third-party consulting experience for McKinsey & Company and other global consultancies.
Recognition
Awards and rankings
- 2024Marketing Personality of the Year
- 2023Global 200 Power Leader in Marketing & Communications (Asia + EMEA edition): officially recognized by White Page International (UK) as one of the 200 best marketing and communications leaders · CXO Book 2023
- Top 10Meet the Boss: top 10 global experts in digital transformation in life sciences
- #11Favikon (France): Top 40 LinkedIn creators and experts in marketing and sales in Saudi Arabia, ranked 11th (September 2024)
- Top 1%Expert-Vetted on Upwork, with 100% Job Success and a 4.9 rating from 32 reviews
- 2018Rheumatology in General Practice, Kuwait: honoured on stage at the first edition
- GlobalHonoured by the Rotary Club of Giza North, Rotary International
Speaking, teaching and TV
On stage and on screen
- TVFrom Data to Dollars: How Market Research Can Boost Your Business, my market research course with almentor, streamed on Starzplay / Starz On (2023, in Arabic) · Read the article
- Trainingalmentor Business partner: selected as a top expert in marketing and insights for corporate training at leading companies across the Middle East and Africa
- LecturesBibliotheca Alexandrina: lectures on healthcare and pharmaceutical marketing, including an ESLSCA session on digital transformation in healthcare · Read the article
- Summit7th Middle East Enterprise AI & Analytics Summit, Riyadh (May 2024): guest of honour at the opening session, covered by Al-Ahram, and leading speaker on two panels, “Bridging the Gap: Building a Futuristic Workforce for Intelligent Enterprises” and “Dual Power of AI & Analytics: Enabling Enterprise Transformation” · Articles: AI-ready workforce, technology partners
- SpeakerVIP speaker at Seamless Saudi Arabia on two panels: “Paving the way for personalized, improved decision making and real-time actions with AI: empowering CMOs with smarter marketing evaluations”, one of the event’s top 3 sessions, and “Augmenting marketing processes: adding speed to marketing operations and value to customer journey with out-of-the-box automation and AI” · Read the article
- RoundtableSelected for the Meet the Boss global virtual roundtable with Rockwell Automation, “How to Stay Ahead: Digital Transformation Opportunities for Life Science Manufacturers” · Read the article
- StageAI & Enterprise Summit: presenting Saudi Arabia’s Vision 2030 AI strategy
- AcademiaMarketing speaker at universities, including ESLSCA
Proof
Certificates and moments on stage
White Page International (UK), 2023Certificate: Global 200 Power Leaders in Marketing & Communications, Asia + EMEA edition
Middle East Enterprise AI & Analytics Summit, Riyadh 2024Receiving a plaque on stage after the “Dual Power of AI & Analytics” panel
Meet the Boss × Rockwell AutomationGlobal virtual roundtable on digital transformation for life science manufacturers
Rheumatology in General Practice · Kuwait, 2018Honoured on stage at the first edition of the conference
Rotary Club of Giza NorthHonoured by the club, part of Rotary International
Janssen · EMEA emerging marketsPresenting the new Simponi campaign to marketing managers and directors
Teaching
Sharing what works with the next generation of marketers.
Teaching keeps my thinking sharp. At the Bibliotheca Alexandrina I have lectured on healthcare and pharmaceutical marketing and on digital transformation in healthcare. With almentor, I recorded From Data to Dollars, a course on turning market research into business results, now streaming on Starzplay. As an almentor Business partner, I also train marketing and insights teams at leading companies across the Middle East and Africa.
In the media
Press coverage
Al-Ahram Gate · May 2024 · in Arabic
Mohammad Alsaadany on choosing the right partners for innovative technology services
Read the articleWhite Page International · 2023
CXO Book 2023: Global 200 Power Leaders in Marketing & Communications (Asia + EMEA edition)
Read the articleUK Herald · August 2023
Inspiring Tomorrow’s Leaders: Alsaadany’s Mission to Empower Egypt’s Talents
Read the articleLondon Journal · August 2023
Mohammad Alsaadany selected as a Global 200 Power Leader in Marketing & Communication
Read the articleAlGamal.net · July 2022 · in Arabic
LIPTIS Pharmaceuticals team shines at a health day at Al Ahly Club, Gezira
Read the articleWhat colleagues say
Recommended by leaders I have worked with.
Mohammad is a connector of connectors and seeks to create communities of learning and sharing best practice. I am inspired by his commitment to excellence and in growing a knowledge base in health care and biopharma for the benefit of patients in the Middle East.
There are few I have worked with who have brought the kind of energy, creativity, and innovative capacity doing business development as Mohammad. He is a joy to work with.
Mohammad is an exceptional professional with tremendous industry knowledge and experience in the pharmaceutical industry. Working with him has been an absolute pleasure: his expertise, professionalism, and communication methods provided strong deliverables and helped us successfully complete our common project. If you get the opportunity to work with him, do not miss out.
Mohammad is a professional, ambitious and smart team player, and a highly competent, talented leader for the business, the product, the company and the team. I wholeheartedly recommend him to anyone who needs to align their business to a higher purpose, get closer to clients and build a business development vision.
Services
How I can help
Fractional leadership
Fractional CMO
Senior marketing leadership without a full-time hire, for B2B, healthcare and pharma companies.
ExploreAI & automation
AI Marketing & Automation
Lead scoring, instant follow-up, nurture and CRM workflows that turn leads into pipeline.
ExploreHealthcare & pharma
Healthcare & Pharma Marketing Head
Fractional, advisory or full-time marketing leadership for pharma, biotech, medtech and diagnostics.
ExploreSaudi Arabia · UAE · GCC
Middle East Pharma Market Entry
Launch plans, HCP engagement and compliant marketing for pharma, biotech and medtech companies entering the Gulf.
ExploreGo-to-market strategy
Go-to-Market Strategist
Ideal customers, positioning, channels and pipeline for B2B launches and new markets.
Explore