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Healthcare & pharma marketing expert · Fractional CMO
Healthcare Marketing Expert
I am Dr. Mohammad Alsaadany, a pharmacist turned marketing leader with 15+ years in healthcare and pharmaceutical marketing, shaped at Pfizer, Johnson & Johnson and AbbVie. Today I help pharma, medtech, digital health, hospital and laboratory companies grow in the United States, Europe and the Middle East, as a fractional CMO, an advisor or a senior marketing lead, with AI-driven growth systems built for regulated markets.
- Ex-Pfizer · J&J · AbbViePharma marketing, biologics launches and J&J’s first unified Simponi campaign
- 15+ years · 27+ countriesPharma, diagnostics, digital health, hospitals and pharmacies
- MENA Effie Awards 2026 juryJudging marketing effectiveness in Riyadh
- Top 1% globallyExpert-Vetted on Upwork, 100% Job Success
Healthcare marketing experience across
- Pfizer
- Johnson & Johnson
- AbbVie
- LIPTIS Pharmaceuticals
- BioNixus
- IDH Group
- Alborg Diagnostics
- Lemon Pharmacies
- Eczemaless AI
- Polyfins Technologies
- OLED Viva Bio
Who I am
A healthcare marketer who started in the pharmacy.
I trained at the Faculty of Pharmacy, Cairo University, then built my marketing career inside global pharma: early roles at Pfizer and AbbVie, then Johnson & Johnson, where as EMEA Emerging Markets Product Manager for biologics and immunology at Janssen I created the first unified Simponi campaign, “Where others stop, Simponi prevails”, and led its launch to marketing teams across EMEA emerging markets.
Since then I have led digital transformation for international markets at LIPTIS Pharmaceuticals, marketing and business development for two of the region’s largest laboratory networks, IDH Group and Alborg Diagnostics, the launch and FDA readiness of the digital health products Polyfins Technologies and Eczemaless AI, and marketing for Lemon Pharmacies in Riyadh. I am Marketing and Digital Transformation Director at BioNixus Group, and I serve as an industry expert to investors and consultancies through GLG, AlphaSights, Guidepoint and Dialectica.
What healthcare marketing covers
Five healthcare sectors, one discipline.
Healthcare marketing is the work of earning the trust of clinicians, pharmacists, payers, hospital buyers and patients, inside rules that decide what you may say and to whom. The sectors differ in buyers, evidence and channels. The discipline is the same: a clear commercial objective, a message that survives medical and legal review, and a measurable line from activity to prescriptions, contracts or patients.
- RX
Pharmaceutical and biotech marketing
Brand strategy, launch planning, HCP and KOL engagement, medical education and omnichannel programs for prescription brands, from primary care to specialty biologics. This is where I started and where most of my record sits. Pharma marketing consultant
- MED
Medtech and medical devices
Go-to-market for devices and equipment sold to hospitals, clinics and labs: clinical evidence that buyers accept, procurement and tender cycles, distributor and key-account programs. Medtech go-to-market strategy
- DTX
Digital health and health tech
Launch and growth for apps, AI diagnostics and software as a medical device, where the claims you want to make decide how you are regulated. I led the launch and FDA readiness for Polyfins Technologies and Eczemaless AI. Launching a digital health app in the US
- HOSP
Hospitals, clinics and pharmacies
Patient acquisition, service-line growth, referral networks, reputation and retention for providers, plus the Arabic and English digital presence that patients in the Gulf expect. Healthcare marketing strategy for hospitals and clinics
- LAB
Laboratories and diagnostics
B2C and B2B growth for lab networks: value over price, physician and corporate accounts, digital booking and results, and loyalty, drawn from leading marketing at Alborg Diagnostics (700+ clinics) and business development at IDH Group. Digital transformation of medical labs
- REG
Compliance as a design input
Promotional codes, data protection and approval workflows differ between the US, Europe and MENA. I design campaigns to pass review the first time, so compliance speeds launches instead of delaying them. Healthcare marketing compliance: MENA and US
Proof
Recognition in healthcare and marketing
- 2026Jury member, MENA Effie Awards 2026, judging in Riyadh · Read the article
- 2024Marketing Personality of the Year, Arabian Mirror
- 2023Global 200 Power Leaders in Marketing & Communications, White Page International (UK) · CXO Book 2023
- Top 10Meet the Boss: top 10 global experts in digital transformation in life sciences
- #11Favikon: Top 40 LinkedIn creators in marketing and sales in Saudi Arabia (2024)
- Top 1%Expert-Vetted on Upwork, 100% Job Success, 4.9 from 32 reviews
- ExpertsIndustry expert on GLG, AlphaSights, Guidepoint and Dialectica, with third-party consulting for McKinsey & Company
In the field
Where the experience was earned
- PharmaPfizer Kuwait, AbbVie Saudi Arabia, Johnson & Johnson Kuwait and Janssen UAE, 2011 to 2019: product management, launches and medical education with rheumatologists across the GCC
- LaunchLIPTIS Pharmaceuticals: digital transformation for international markets and the US launch of its latest obesity product, with scientific launch meetings
- LabsIDH Group, MEA business development, and Alborg Diagnostics, Marketing Director for the GCC
- DigitalPolyfins Technologies and Eczemaless AI: launch and FDA readiness for a dermatology digital health app
- PharmacyLemon Pharmacies, Riyadh: Head of Marketing
- StageLectures on healthcare and pharmaceutical marketing at the Bibliotheca Alexandrina; VIP speaker at Seamless Saudi Arabia; guest of honour at the Middle East Enterprise AI & Analytics Summit, Riyadh 2024 · Speaking
- MediaInterviewed on Egypt’s drug pricing by Doctor News and Al Shams TV, October 2026
How I work
A growth system built for regulated markets.
The same five moves run through every engagement, whether the client is a biologics brand, a device maker or a hospital group. AI and automation are the “how”; healthcare is the “who”.
- 01
Objective and buyer map
One commercial objective written in business language, then a map of who decides, who influences and who blocks: specialists, pharmacists, procurement, payers, patients. Market research and real-world insight before creative.
- 02
Positioning that survives review
A value story built on the evidence you can substantiate, written with medical and legal reviewers in the room from the first draft, in Arabic and English where the market needs both.
- 03
Omnichannel engagement
Field, medical education, email, WhatsApp, webinars, HCP portals and search, sequenced so each touch builds on the last, with consent and preference captured along the way.
- 04
AI and automation where work repeats
Segmentation, lead scoring, next-best-action, follow-up and reporting automated inside your CRM, so a small team runs a large program and every interaction is logged for compliance.
- 05
Measurement that answers the business question
Dashboards that connect activity to prescriptions, tenders, admissions or tests, with honest attribution of what marketing moved and what moved alongside it.
Ways to work with me
Four ways to bring in a healthcare marketing expert.
Fractional
Fractional CMO for healthcare
Senior marketing leadership for an agreed number of days a month: strategy, team and agency direction, budgets and board reporting, without a full-time hire.
Fractional CMOProject
Launch or market entry
A defined project: a product launch plan, a Gulf market entry, a digital health go-to-market or an omnichannel redesign, with a start, an end and a handover.
Middle East market entrySpeaking and training
Keynotes, panels and team training
Talks on healthcare marketing, AI for CMOs and digital transformation in healthcare, and training for marketing and insights teams as an almentor Business partner.
SpeakingBeyond healthcare: selling to doctors through legal, medical and compliance review is one of the hardest B2B sales there is. That is why B2B technology and AI companies hire me too. For them, see AI marketing automation and go-to-market strategy.
What leaders say
Trusted across pharma and healthcare.
Mohammad is a connector of connectors and seeks to create communities of learning and sharing best practice. I am inspired by his commitment to excellence and in growing a knowledge base in health care and biopharma for the benefit of patients in the Middle East.
Mohammad is an exceptional professional with tremendous industry knowledge and experience in the pharmaceutical industry. Working with him has been an absolute pleasure: his expertise, professionalism, and communication methods provided strong deliverables and helped us successfully complete our common project. If you get the opportunity to work with him, do not miss out.
Mohammad has a large scale of experience and capabilities. His commitment and accountability are a driving force for growth, and he is able to strategically manage challenging situations.
Mohammad is a professional, ambitious and smart team player, and a highly competent, talented leader for the business, the product, the company and the team. I wholeheartedly recommend him to anyone who needs to align their business to a higher purpose, get closer to clients and build a business development vision.
Guides
Healthcare marketing guides, by sector.
Frameworks, checklists and pitfalls from the field. Start with the guide for your sector; each one links back here and to the service that fits.
Pharma
Digital marketing in pharma and healthcare
The method under every other guide: audiences, channels, compliance and measurement.
ReadPharma
Pharmaceutical product launch checklist
The launch sequence from pre-launch to year one, with the mistakes that cost the most.
ReadPharma
Pharma digital marketing strategy
A seven-part strategy framework for prescription brands, with a 90-day plan.
ReadPharma
Pharma omnichannel marketing
How to move from multichannel noise to orchestrated HCP journeys, and what to measure.
ReadPharma
Pharma medical education in the GCC
Lessons from rheumatology: congresses, forums, GP education and measuring change in practice.
ReadHospitals
Healthcare marketing strategy for hospitals and clinics
Service lines, referrals, patient acquisition and reputation, with a planning template.
ReadMedtech
Medtech go-to-market strategy
Evidence, buying committees, tenders, distributors and the launch plan for devices.
ReadDigital health
Launching a digital health app in the US
FDA readiness and go-to-market as one plan, from intended use to post-market.
ReadCompliance
Healthcare marketing compliance: MENA and US
Promotion codes, data protection and approval workflows side by side, with a checklist.
ReadLabs
Digital transformation of medical labs in Saudi Arabia
Competing on value instead of price, in B2C and B2B, from inside two lab networks.
ReadSaudi Arabia
Healthcare digital marketing in Saudi Arabia
Arabic search, telehealth, trusted voices, privacy and video, for hospital and clinic CEOs.
ReadMiddle East
Pharmaceutical digital marketing in the Middle East
Regional channels, languages and compliance for pharma brands, country by country.
ReadHow we start
From first answer to growth plan in four steps.
- 01
Take the free assessment
Twelve questions about your goals, channels, CRM and monthly lead flow.
- 02
Strategy call
We go through your answers together and pinpoint where growth is leaking.
- 03
Your 90-day growth plan
A prioritized roadmap that starts with quick wins and builds a system that compounds.
- 04
Build, automate, scale
My team and partners implement it with you, then we measure and optimize.
FAQ
Questions about working with a healthcare marketing expert.
What does a healthcare marketing expert do?
A healthcare marketing expert sets the commercial strategy for a healthcare product or service and makes it work inside the rules of the sector: who to reach (clinicians, pharmacists, payers, hospital buyers or patients), what evidence to lead with, which channels to use, how to pass medical and legal review, and how to measure the result in prescriptions, contracts, admissions or tests rather than clicks. I do this as a fractional CMO, a project lead or an advisor.
How is healthcare marketing different from other B2B marketing?
Three things change. The buyer is an expert who checks every claim against evidence. The rules decide what you may say, to whom and through which channel, and they differ between the US, Europe and MENA. And the decision is shared across clinicians, procurement, payers and patients, so the sales cycle is long and the message must hold across all of them. The growth system is the same as in any B2B market; the inputs are stricter.
Which healthcare companies do you work with?
Pharmaceutical and biotech companies, medtech and diagnostics makers, digital health and health tech start-ups, hospital and clinic groups, laboratory networks and pharmacy chains. My own record covers Pfizer, Johnson & Johnson and AbbVie in pharma, LIPTIS Pharmaceuticals, IDH Group and Alborg Diagnostics in diagnostics, Polyfins Technologies and Eczemaless AI in digital health, and Lemon Pharmacies in retail pharmacy.
Do you work with companies in the United States and Europe, or only the Middle East?
Both. Most fractional CMO clients are in the United States, and I work remotely with overlap in US hours. In the Middle East I bring direct market experience from Saudi Arabia, the UAE, Kuwait and Egypt, in Arabic and English. I have supported businesses in 27+ countries.
Are you a consultant or an agency?
A consultant and marketing leader, not an agency. I own the strategy, the plan and the result, and I direct your in-house team and agencies to execute it. Where you have no team, I bring trusted specialists and remain accountable for the outcome.
How do we start, and what does it cost?
Start with the free 12-question growth assessment, which shows where marketing and sales are leaking, then book a strategy call. Fractional work is priced per agreed days a month; projects are scoped with a fixed fee; advisory calls are priced per hour. You get a written scope before anything starts.
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