Advisory
Advisor and expert calls
Focused advice for leadership teams, investors and consultancies, including expert calls through GLG, AlphaSights, Guidepoint and Dialectica.
Healthcare & pharma marketing leadership
Healthcare & Pharma Marketing Head
Senior marketing leadership for pharmaceutical, biotech, medtech, diagnostics and digital health companies. I can lead your marketing as a fractional head of marketing, advise your leadership team, or join full-time, with 15+ years of experience shaped at Pfizer and Johnson & Johnson.
- Ex-Pfizer · J&J · AbbViePharma marketing, launches and J&J’s first unified Simponi campaign
- Diagnostics leadershipIDH Group (MEA) and Alborg Diagnostics (GCC), 700+ clinics
- Top 1% globallyExpert-Vetted on Upwork, 100% Job Success
- GLG · AlphaSights · Guidepoint · DialecticaIndustry expert to investors and consultancies
Healthcare marketing experience across
- Pfizer
- Johnson & Johnson
- AbbVie
- LIPTIS Pharmaceuticals
- BioNixus
- IDH Corp UK
- Alborg Diagnostics
- LMC Pharmacies
- Eczemaless AI
- Polyfins Technologies USA
- OLED Viva Bio
What I lead
Marketing that works inside a regulated industry.
Healthcare buyers are experts, and every claim is scrutinized. I build marketing that earns the trust of healthcare professionals, pharmacists and patients, and still delivers measurable growth.
- BRAND
Brand and launch strategy
Positioning, brand plans and launch roadmaps for new products, informed by launch work at Johnson & Johnson.
- HCP
Omnichannel HCP and patient engagement
Connected journeys across field teams, email, WhatsApp, webinars and digital, so every touchpoint with healthcare professionals and patients builds on the last.
- REG
Compliance-first digital marketing
Content approval workflows, clear product information and consent-based data capture, built into every campaign from the start.
- AI
AI, analytics and automation
Segmentation, predictive models and marketing automation that make performance visible and spend more efficient.
- RWE
Market access and real-world insights
Launch and access plans grounded in real-world evidence and market research, to avoid costly market access mistakes.
- TEAM
Team, agency and budget leadership
Leading in-house teams and agencies, owning budgets and reporting to leadership, with more than 200M in marketing budgets managed.
Launch experience
Launches across biologics, immunology and obesity.
As EMEA Emerging Markets Product Manager for biologics and immunology at Janssen (Johnson & Johnson), I created the first unified marketing campaign for Simponi, “Where others stop, Simponi prevails”, and led its launch, with new campaign materials, to marketing managers and directors across EMEA emerging markets.
At LIPTIS Pharmaceuticals, I led the launch of LIPTIS Pharmaceuticals USA’s latest obesity product, including scientific launch meetings for healthcare audiences.
In the field
Launches, medical education and diagnostics.
From presenting a regional campaign to the teams who would run it, to CME-accredited meetings with rheumatologists in Kuwait and the laboratories behind diagnostics networks.
Janssen · EMEA emerging marketsPresenting the new Simponi campaign to marketing managers and directors
1st GCC Rheumatology Conference · Kuwait, 2019Organized by the Kuwait Association of Rheumatology, around the theme “Sharing our local experience”
Rheumatology in General Practice · Kuwait, 2018Honoured on stage at the first edition, a CME-accredited conference
Janssen Rheumatology ForumWave II of Janssen’s rheumatology forum
Kuwait SpA management guidelinesA meeting on spondyloarthritis (SpA) management guidelines in Kuwait
Diagnostics and laboratory servicesIn a high-throughput clinical laboratory
Ways to work together
A marketing head on the terms that suit you.
Fractional
Fractional head of marketing
Senior marketing leadership for a set number of days a month: strategy, team and agency direction, budgets and board reporting, without a full-time hire. Often called a fractional CMO (Chief Marketing Officer).
How fractional CMO work runsFull-time
Senior leadership roles
Open to selected head of marketing and marketing director roles at pharma, biotech, medtech and diagnostics companies, including remote positions.
What leaders say
Trusted by leaders across pharma and healthcare.
Mohammad is a connector of connectors and seeks to create communities of learning and sharing best practice. I am inspired by his commitment to excellence and in growing a knowledge base in health care and biopharma for the benefit of patients in the Middle East.
Mohammad is an exceptional professional with tremendous industry knowledge and experience in the pharmaceutical industry. Working with him has been an absolute pleasure: his expertise, professionalism, and communication methods provided strong deliverables and helped us successfully complete our common project. If you get the opportunity to work with him, do not miss out.
Mohammad is a very entrepreneurial person. He is a person that sees challenges as a positive in getting things done in a sustainable manner. His energetic personality in combination with a healthy dose of ambition makes him a very attractive person to work with and to have at your side in difficult situations. Great vision and leadership skills.
Mohammad is amazing! Five stars!!! He is a business development professional and helped us build an excellent email campaign with high delivery rates. Highly recommend!
How we start
From first answer to growth plan in four steps.
- 01
Take the free assessment
Twelve questions about your goals, channels, CRM and monthly lead flow.
- 02
Strategy call
We go through your answers together and pinpoint where growth is leaking.
- 03
Your 90-day growth plan
A prioritized roadmap that starts with quick wins and builds a system that compounds.
- 04
Build, automate, scale
My team and partners implement it with you, then we measure and optimize.
Insights
Healthcare and pharma insights.
FAQ
Questions about healthcare marketing leadership.
What does a healthcare and pharma marketing head do?
They own the marketing strategy and team for a healthcare company: brand and launch plans, HCP and patient engagement, digital and AI programs, budgets, agencies and reporting to leadership. As a fractional head of marketing, I do this part-time, so you get senior leadership without a full-time hire.
Which healthcare companies do you work with?
Pharmaceutical, biotech, medtech and diagnostics companies, lab networks, healthcare providers and health tech. My experience spans Pfizer, Johnson & Johnson and AbbVie in pharma; Alborg Diagnostics, where I was Marketing Director for the GCC, and IDH Group, where I led business development across the Middle East and Africa; Polyfins Technologies in San Francisco and the dermatology app Eczemaless AI, where I led the launch and FDA readiness; and US AI and SaaS start-ups.
How do you keep marketing compliant?
Compliance is designed in from the start: approval workflows with your medical and legal reviewers, clear product information and disclaimers, and consent-based data capture for HCP and patient programs.
Are you open to a full-time role?
Yes, for selected senior roles. I’m open to full-time, fractional and advisory marketing leadership positions worldwide, including remote. Book an intro call or connect with me on LinkedIn.
Where are your clients based?
In the United States, Europe and the Middle East. I’ve supported businesses in 27+ countries and schedule calls to suit your time zone.
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