Pharma & biotech
Launching a product in the region
Bringing a new product or an existing portfolio to Saudi Arabia, the UAE or the wider GCC.
Saudi Arabia · UAE · GCC
Middle East Pharma Market Entry
Launch your pharmaceutical, biotech or medtech brand in Saudi Arabia, the UAE and the wider GCC with a commercial plan built for the region: the right positioning, compliant omnichannel engagement with healthcare professionals, and content in Arabic and English.
- Ex-Pfizer · J&J · AbbViePharma marketing and product launches
- EMEA emerging marketsMarketing experience at Johnson & Johnson
- Arabic & EnglishStrategy, content and reporting in both
- Vision 2030 speakerAI & Enterprise Summit
What it takes
What a successful launch in the Gulf needs.
Pharma marketing in Saudi Arabia and the GCC rewards companies that localize early, engage healthcare professionals across channels and lead with compliance. Global playbooks rarely work unchanged.
- REG
A regulatory-first launch
Content approval workflows that meet Ministry of Health guidelines, clear product information and consent-driven data capture for patient and professional engagement.
- HCP
Omnichannel HCP engagement
Doctors and pharmacists expect email, WhatsApp, webinars and in-person visits to work together, with educational portals in Arabic and English.
- KOL
Trusted local voices
Respected regional physicians and key opinion leaders carry more weight than advertising, so launch plans need them from day one.
- LOC
Culturally aligned content
The region’s Arabic-, English- and Urdu-speaking audiences need localized messaging and visuals, not translated global assets.
- DATA
Data-driven personalization
Campaigns segmented by specialty and interest, with real-time engagement tracking to refine outreach as the launch unfolds.
- TRUST
Privacy and trust
Secure platforms and transparent data use are now a differentiator with patients and healthcare professionals alike.
How I help you enter
From market assessment to a scaled launch.
- 01
Market and stakeholder assessment
Map the opportunity, competitors, channels and key stakeholders with market research and real-world insights.
- 02
Positioning and launch plan
A localized value story, KOL and HCP engagement plan, channel mix and budget for launch and the first year.
- 03
Compliant omnichannel launch
Campaigns, HCP portals and content in Arabic and English, built with approval workflows from the start.
- 04
Measure and scale
Dashboards that show what drives demand, then optimization and expansion across the GCC.
Who it’s for
Built for companies entering the Gulf.
Medtech & diagnostics
Entering hospitals, clinics and labs
Markets where relationships and education drive adoption, and where diagnostics networks can run to hundreds of clinics.
Investors & consultancies
Testing a market or a deal thesis
Industry expertise on Middle East healthcare and pharma, including through GLG, AlphaSights, Guidepoint and Dialectica.
What leaders say
Trusted by healthcare leaders across the region.
Mohammad is a connector of connectors and seeks to create communities of learning and sharing best practice. I am inspired by his commitment to excellence and in growing a knowledge base in health care and biopharma for the benefit of patients in the Middle East.
Mohammad is a professional, ambitious and smart team player, and a highly competent, talented leader for the business, the product, the company and the team. I wholeheartedly recommend him to anyone who needs to align their business to a higher purpose, get closer to clients and build a business development vision.
Mohammad is an exceptional professional with tremendous industry knowledge and experience in the pharmaceutical industry. Working with him has been an absolute pleasure: his expertise, professionalism, and communication methods provided strong deliverables and helped us successfully complete our common project. If you get the opportunity to work with him, do not miss out.
Mohammad has a large scale of experience and capabilities. His commitment and accountability are a driving force for growth, and he is able to strategically manage challenging situations.
FAQ
Questions about entering the Middle East.
Which markets do you cover?
Saudi Arabia, the United Arab Emirates, Kuwait and the wider GCC. I work in Arabic and English.
Do you handle product registration?
Registration with regulators such as the Saudi Food and Drug Authority (SFDA) is handled by your regulatory affairs team or local partner. I work alongside them on the commercial side: market assessment, positioning, launch planning, HCP engagement and compliant marketing.
Why is Saudi Arabia a priority market?
Saudi Arabia’s Vision 2030 program is creating a supportive environment for healthcare investment and digital health innovation, and Saudi patients increasingly research health online and on social platforms.
Can you support companies from the US, Europe and Canada?
Yes. I work remotely with companies in North America and Europe, and schedule calls to suit your time zone.
How do we start?
Book a strategy call or take the free 12-question assessment. We review your goals and the market, then agree a plan and scope.
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